We have all seen a good design die in vain. Equally we’ve all seen really bad design get more attention than it deserves. If you really want to make a change – and we all do, don’t we? – we need to recognise that marketing does not work any more and design or design thinking is not enough on it’s own.
What is needed is to develop design and communication as one. And the only way to do that is to start out right – with a big idea, working together, across disciplines, beyond personal gains or spreadsheet thinking.
That’s why we formed SKEWED, a creative collective, exploring and exploiting the possibilities of design driven by curiosity paired up with fearless, open and collaborative communication – we share what we do and we do what we share.